Meet Nikki Cohen-Byrd. Nikki brings a sharp, creative lens and a builder’s mindset to everything she touches. As the founder of Modern West Media, she operates at the intersection of storytelling and performance—turning content into measurable growth for brands, creators, and artists, with deep roots in the country and western space.
Driven by curiosity, movement, and real-world experience, Nikki thrives in environments that challenge perspective and reward momentum. Her choice of Ampersand Studios reflects exactly that: proximity to creative talent, access to the music ecosystem, and space built for content that actually performs.
Who are you and what do you do?
Hey, I’m Nikki! I own Modern West Media – a performance creative agency turning content into high-performing direct response advertising. We also have subbrands in the country music space, including The Real Country brand podcast and YouTube. We’ve worked with some of the biggest online names in the coaching space, and are transitioning into media for artists and brands of the country/western industry. But Who AM I?.. I’m an explorer at heart, love solving problems, being creative, being outside, trying new things, and travelling. For me, it’s all about life experiences and Working with brands creatively to see all new perspectives is exciting!
What’s something we don’t know about you?
Country girl at heart. Even though I spend most of my time in the weeds of business and entrepreneurship, my favorite times are being outside!
What inspires or motivates you to get out of bed?
My future self. I have a lot of big goals for myself and my team, and knowing that I’ll get there one day, and being excited about what my life will look like then is hugely Motivational.
What is one thing you can’t live without?
Coffee and country music. That’s 2..but they go hand in hand.
Where do your brightest ideas come from?
Normally, when I least expect them..whether I’m doing some research on social, talking to someone, walking, they come in everyday communication, when a simple idea or word sparks a lightbulb moment.
How do you spark your creativity when you’re feeling in a rut?
Taking walks. When I’m anxious, stressed, etc., I take a walk or move somehow. My brightest ideas come from when my head is completely clear, and I can think creatively. Either walking outside, doing something active, etc.
Where is your favorite place to decompress & unwind?
Outside anywhere. Hopefully, I’m at a barn with a horse or riding, but as long as I’m outside, I feel better.
When do you feel your best, and what do you do to stay in good vibrations?
I feel my best when I’ve had good rest and good food, and good movement. It’s the small things that compound. I also feel great after a productive conversation with a peer or new contact, or when we’ve accomplished something we want! Keeps the motivation high and vibrations positive to keep moving forward.
Why did you choose Ampersand Studios as your workspace?
The proximity to so many great entrepreneurs and creative people, access to the music scene, and the creative content room!
Where can our community connect with you?
