Member Spotlight


Valentina Lara

We Are Almanac, is a team of insightfully driven veterans in the ad world.  Having cut their teeth in the industry, they wanted a refresh and a chance to carve their own path. We’re happy to have them under our roof. In this month’s MEMBER SPOTLIGHT we took to asking Julie from the Almanac duo a few questions off the cuff while we captured a few snaps as they worked away on a typical day at AMPERSAND.

What’s your journey been like?

The term “Fake it til you make it” holds a lot of truth in the case of my early career days — I had NO idea what I was doing. Consistently, however, I’ve always made a conscious effort to take away at least one key learning from every experience, the good and the bad. I now see myself as someone who embraces the challenges thrown at me, knowing that regardless of the outcome, it is preparing me for whatever’s next.

What can you NOT live without?

Scrunchies. It’s basically impossible for me to focus or think straight if my hair is in my face.

Where do your brightest ideas come from?

My brightest ideas usually happen in the midst of brainstorming a bunch of mediocre ones. I need to go through the train of thought before I’m excited about an idea.

Where is your favorite place to decompress & unwind?

On the water. Beach, bay, middle of the ocean, all of it. No lakes though.

When do you feel your best?

Right after a workout or a cycling class. There is no better feeling!