LOGOS OF OUR TIME: NIKE

Brand iconography.

Brands are living things. Their identity is as much alive as the thing it represents. Building your place in the sea of others who might “do what you do” makes it one of the fundamental first steps anyone should take. This is why we’re profiling one of the most iconic brands of our time, starting with the simple swoosh we have come to love. This is Nike, and why their playbook could work for you too.

What does the swoosh mean?

The Swoosh is a sound that we hear when something zips past quickly by our side. This word stands for fast sound, speed, and motion. This is the reason that the custom logo is in a shape that shows an arch of movement.

Shapes and such.

The Nike symbol is one of the most simplified logo designs. Just a swoosh sign makes the logo a memorable business symbol. The company heavily depends on this symbol for its corporate identity.

Shape.

The Nike swoosh logo is shaped as a wing of the Greek goddess of Victory, Nike. So, the designer had the wing shape in mind because of the goddess. By borrowing the shape and other design elements from mythical, cultural, and historical sources, you can engage people with the design.

Color.

The Nike swoosh logo has been appearing in different colors. It appeared in strong black color for many years. Then, a dull orange shade was introduced as a brand color.

Font.

The Nike sign is a symbol. But the slogan ‘Just Do It’ was sometime added to the top side of the logo. The company name also features on the logo at times. The font used for the text looks elegant. The company name appears in bold letters as a means advertising the brand.

The font appears to be Futura Bold Condensed Oblique with minor tweaks. There is some slanting of the letter K to make the text distinctive and visible. Nike was written on the logo in Futura bold until 1995.

STORIES

SIGN UP TO OUR NEWSLETTER

Gain access to our monthly newsletter filled with content to spark your creativity featuring thought-provoking programming & stories. 

Join Newsletter - Menu

Name(Required)
This field is for validation purposes and should be left unchanged.

RELATED STORIES

&MEMBER SPOTLIGHT: JOHN MASSERINI / SENTICON

This month’s Miami &Member Spotlight features the founder of SentiCon Security, John Masserini. Aside from years experience in the cybersecurity space, John is a huge foodie and wine connoisseur. and shares a bit about how he stays inspired in this technical space. Let’s get right into it. Who are you

Read More

&MEMBER SPOTLIGHT: BRENT SHOWS / ALTR MGMT

This month’s &Member Spotlight features Brent Shows, founder of Nashville artist management company, ALTAR MGMT, representing talents such as David Kushner, normal the kid, and George Pippen.  “We proudly handle two global artists and one debut artist set to release his first project in 2024. Each of our artists are

Read More

&COMMUNITY SPOTLIGHT: WILL THOMSON / FANTASTIC VOYAGE

We’re passing the mic to a creative member of the Nashville community, our friend, and Owner/Executive Producer of Fantastic Voyage, Will Thomsen. Fantastic Voyage is a creative production partners helping the world’s most innovative brands and advertising agencies concept, develop, and execute award-winning content and film. Will, it’s great to

Read More

Join the newsletter

Gain access to our monthly newsletter filled with content to spark your creativity featuring thought-provoking programming & stories. 

Name(Required)
This field is for validation purposes and should be left unchanged.