ENTER 2021 – Animation is King

Valentina Lara

why we like moving pictures

Since the invention of the moving picture, we’ve been fascinated by watching ourselves on a screen. Fast forward almost 100 years later and we haven’t lost touch with that feeling. Animation is, in part, an extension of film and it creates content extensions that broaden our imagination & ultimately sell more of what you want to.  

But what is animation?

Do not be fooled by the seeming simplicity of this question.

From Animator Aldric Chang: “In a nutshell, computer 3D animation refers to the work of creating moving pictures in a digital environment that is three-dimensional. Through the careful manipulation of objects (3D models) within the 3D software, we can then export picture sequences which will give the illusion of movement (animation) based on how we manipulate the objects.

What happens in animation is that motion is simulated in a way that the eyes tend to believe that actual motion has taken place while the fact is the perceived sense of motion is only because of the consecutive images that are passed through very fast.

This theory is inherent be it for 3D, 2D or stop motion animation.

In traditional 2D animation, pictures are hand-drawn and everyone showing subtle changes from the previous. When played back sequentially, it creates the illusion of motion. In stop motion animation, real-life models are moved slightly and filmed. Again, the pictures will create the illusion of motion when played back. In 3D animation, everything is done within the computer and exported from the computer.

The process of creating 3D animation can be sequentially divided into three phases: modelling – which describes the process of creating the 3D objects within a scene, layout and animation – which describes how objects are positioned and animated within a scene, and rendering – which describes the final output of the completed computer graphics. Through the combination of the above phases and a few other sub-phases, this completes the process of a 3D animation production.

There is much software in the market for creating 3D animation, ranging from the cheaper lower-end ones to the professional high-end versions. If you are curious to see how a 3D software works, you can download a free one called Blender. Just Google it and you will be able to find its official website.”

WHy do i need this?

It’s not complicated, we need to create an emotional connection between the “thing” we want to sell and the person spending their hard-earned dollar. Emotion drives decisions, especially when it comes to value and brand presence, regardless of what you are trying to put out into the world.

Our in house team at Cortez Groupe specializes in this very thing. To learn more, click the animate tool below.