Inform, Inspire

A Guide to eCommerce Photography That Sells

Valentina Lara

A picture’s worth a thousand words, and it could be costing you more than a dollar. To create photos that sell, you need to pay attention to the details. Start by understanding your target audience and the aesthetic they resonate with. This will help you create images that appeal to them.

Next, focus on lighting.  Good lighting is essential to show the product’s texture, color, and form. Use soft, diffused light to create shadows that accentuate the product’s features. Pay attention to the background and props, ensuring they enhance the product, rather than overpowering it.

In addition to lighting, make sure to use high-quality equipment and post-production techniques to ensure that your images are sharp, clear, and eye-catching. Our photography studios are fully equipped with all the tech you need to get the job done. Finally, don’t forget to optimize your images for eCommerce platforms by keeping the file size small, using descriptive filenames, and writing clear and concise product descriptions.

In summary, creating eCommerce photography that sells requires attention to detail, good lighting, high-quality equipment, and post-production techniques, and optimizing the images for the platform. By following these guidelines, you can produce stunning product images that help drive sales and grow your business.