Meet Allison Sebastian, the creative force behind South Square Creative, where she helps service-based businesses build elevated brands, designs, and websites that command confidence and premium pricing. As a branding expert, Allison thrives on turning her clients’ visions into reality, crafting identities that truly reflect their businesses at their best.
In this &Member Spotlight, Allison shares the personal habits that fuel her creativity, why she believes in the power of focused work, and her unconventional stance on pie (spoiler: she doesn’t eat it!). Whether she’s decompressing over margaritas with her husband, stepping away for a creative reset, or delivering brand transformations that leave clients in awe, Allison approaches both life and business with intention and gratitude.
Who are you and what do you do?
I’m Allison Sebastian, Founder and Creative Director at South Square Creative. I help service businesses show up confidently and charge premium prices through elevated branding, design, and websites.
What’s something we don’t know about you?
Hmmm…I don’t eat pie. People usually have a strong reaction to that.
What inspires or motivates you to get out of bed?
Gratitude. My life is so full of things to get out of bed and be thankful for. As a business owner, I have the privilege to make my own schedule, enjoy experiences with my husband and daughter, take time to focus on health, and feel the joy of working with amazing clients as their vision becomes reality. Why stay in bed when that’s waiting for me?!
What is one thing you can’t live without?
My family. They are simply the bee’s knees and keep me laughing.
Where do your brightest ideas come from?
Focused blocks of time, usually in the morning.
Notifications off + Dedicated project time = The ability to let my mind wander and explore ideas uninterrupted. With that intentional quiet time, I get to write, research, conceptualize, create, and dive deeper.
How do you spark your creativity when you’re feeling in a rut?
Stepping away for a break. If I’m feeling stuck creatively or fixated on finding a solution that’s challenging, I let my brain pivot to something else for a bit rather than forcing it. Going for a walk, listening to a podcast or music, having a snack, or just getting rest usually gives me the reset I need to come back and engage in deep creative work.
Where is your favorite place to decompress & unwind?
Once a week my husband and I grab early dinner before we pick up our kiddo from school. It’s a casual, effortless way to decompress and spend time with my favorite person. Margaritas for two, please.
When do you feel your best, and what do you do to stay in good vibrations?
I feel my best when I’m creating work for my people! I truly love the impact thoughtful branding has on my clients and watching their faces light up when they finally see their business reflected in the best possible way… it’s chef’s kiss …so good.
I stay in good vibrations by giving myself what I need – exercise, sleep, healthy food, and time with loved ones. Give me a snack and a cozy night in, and I’m feeling good.
Why did you choose Ampersand Studios as your workspace?
It’s a unique, inviting workspace for creatives. Plus, it’s just a few blocks away from my roots in Midtown Nashville, so it’s nostalgic every time I make the drive in.
I’ve worked remotely since 2018, and stepping into Ampersand gives me a little boost of energy. The atmosphere is collaborative, creative, and polished – a great place to break away from home-office time and meet with clients and business partners.
Where can our community connect with you?
Visit our website at southsquarecreative.com, and feel free to connect with me on LinkedIn: linkedin.com/allisonpsebastian.
